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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (Revised edition)

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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing - Clancy, Kevin J, Dr., and Shulman, Robert S, and Clancy Kevin
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This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.

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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing 1995, McGraw-Hill

ISBN-13: 9780070113619

Revised edition

Trade paperback

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing 1993, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070111240

Hardcover