Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm s advertising money work harder and smarter.
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Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm s advertising money work harder and smarter.
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1999, Sage Publications, Inc
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0761915818
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9780761915812
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1999
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English
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9780761915829
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1999
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1999, Sage Publications, Inc
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9780761915829
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Sage Publications, Inc
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1999
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1999, Sage Publications, Inc
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0761915826
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9780761915829
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244
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Sage Publications, Inc
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1999
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1999,
Sage Publications, Inc, Thousand Oaks
ISBN-13: 9780761915829
Trade paperback
1999,
Sage Publications, Inc, Thousand Oaks
ISBN-13: 9780761915812
Hardcover
All Editions of Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget
Books by Dr. Kevin J Clancy