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Marketing Services: Competing Through Quality - Berry, Leonard L, and Parasuraman, A
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The authors develop a framework for understanding the interrelationship between quality and marketing in services.

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Marketing Services: Competing Through Quality 2004, Free Press, New York

ISBN-13: 9780743267410

Trade paperback

Marketing Services: Competing Through Quality 1991, Free Press, New York, NY

ISBN-13: 9780029030790

Hardcover