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Seller's Description:
Very good in Very good jacket. xii, 480, [4] pages. Illustrations. Notes. Bibliography. Index. DJ has minor sticker residue. Brian Dolan is an historian with research and publishing interests that encompass European cultural and scientific history during the Enlightenment, the history of environmental and occupational health, and the development and impact of medical imaging technologies. He has written books of interest to academic and general audiences, including the widely acclaimed biography Wedgwood. A definitive portrait of the pioneering entrepreneur describes how Josiah Wedgwood rose from the scion of a family of struggling potters to become one of the world's wealthiest and most powerful men during the eighteenth century and explains how he revolutionized the business model of his time with innovations that have continued into the present. Josiah Wedgwood (12 July 1730-3 January 1795) was an English potter and entrepreneur. He founded the Wedgwood company. He developed improved pottery bodies by a long process of systematic experimentation, and was the leader in the industrialization of the manufacture of European pottery. The renewed classical enthusiasms of the late 1760s and early 1770s were of major importance to his sales promotion. His expensive goods were in much demand from the upper classes, while he used emulation effects to market cheaper sets to the rest of society. Every new invention that Wedgwood produced-green glaze, creamware, black basalt and jasperware-was quickly copied. Having achieved efficiency in production, he obtained efficiencies in sales and distribution. Derived from a Kirkus review: An elegant biography, abundant in historical and cultural detail, of the 18th-century pottery magnate. Josiah Wedgwood (1730-95) played a crucial role in the evolution of English manufacture as it made its way out of feudalism into the industrial age. He was a son of the Enlightenment, aware that he would get the high-quality products he sought only from artisans who got a fair shake in terms of wages and benefits from an employer who recognized their skills and craftsmanship. Wedgwood was willing to provide those benefits, including education for his employees' children, decent housing, medical benefits, and pensions-all revolutionary notions in those days, as was his belief that his workers understood the value of money. He tinkered tirelessly with qualities of his clay, conducted chemical research to eliminate lead from glazes, and investigated the different kinds of firings being developed around the world, just as he experimented with the idea of a production line. He also cultivated his scant but profitable connections with the aristocracy and the royal household. Wedgwood had to compete on a playing field that included Spode and Sèvres, but his willingness to accept unique commissions won him customers from American colonists to Russian royalty. He worked to standardize products for consistency and availability, with such success that Wedgwood blue jasper ware has been popular for 225 years. Such work, Dolan reminds readers in a nicely phrased appreciation, "represents elite taste without social prejudice. The name carries the status of an old master, but is accessible to those without aristocratic wealth." This shrewd portrait of a remarkable life also renders with vivid particularity the time and place in which Wedgwood worked his magic. A slice of serious history that's also pretty as a picture.
