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Seller's Description:
Very good. No Jacket. VGC. The Dryden Press, 1997. Fourth edition. Large format hardback(a couple of nicks and scratches on the cover) in VGC, no Dj. Illustrated with colour, b/w photos, drawings, diagrams, tables. Nice and clean pages with a couple of nicks and creases on the edges of the pages, some pencil marks impressions on the edges of some pages, mark and name written on the edge of the title page. The book is in VGC with light shelf wear.608pp including Glossary, index. Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Seller's Description:
Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Fine. Size: 9x1x10; ALMOST BRAND NEW. NEVER USED. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
