The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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Add this copy of Advertising, Promotion and Supplemental Aspects of to cart. $9.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Dryden Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1750grams, ISBN: 9780030211133.
Add this copy of Advertising Promotion: Supplemental Aspects of to cart. $20.00, new condition, Sold by Marsarbooks rated 5.0 out of 5 stars, ships from Cambridge, UNITED KINGDOM, published 2000 by Dryden Press.
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Seller's Description:
New. No dust jacket as issued. Excellent as new condition, mint. A brand new copy at a bargin price. Glued binding. Paper over boards. 674 p. Contains: Illustrations, index.
Add this copy of Advertising, Promotion and Supplemental Aspects of to cart. $3.28, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1999 by South-Western.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Advertising, Promotion and Supplemental Aspects of Imc to cart. $79.65, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by Thomson Learning.
Add this copy of Advertising, Promotion and Supplemental Aspects of Imc to cart. $177.94, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Dryden Press.
Add this copy of Advertising, Promotion and Supplemental Aspects of Imc to cart. $185.17, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Dryden Press.
