The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest ...
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The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
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Add this copy of Advertising Promotion, and Other Aspects of Integrated to cart. $13.96, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by South Western Educational Publishing.
Add this copy of Advertising Promotion, and Other Aspects of Integrated to cart. $14.96, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by South-Western.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780324593600.
Add this copy of Advertising, Promotion, and Other Aspects of Integrated to cart. $14.96, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by South-Western Cengage Learning.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780324593600.
Add this copy of Advertising, Promotion, and Other Aspects of Integrated to cart. $22.50, good condition, Sold by Coas Books, Inc. rated 5.0 out of 5 stars, ships from Las Cruces, NM, UNITED STATES, published 2009 by South Western Educational Publishing.
Add this copy of Advertising, Promotion, and Other Aspects of Integrated to cart. $45.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by South-Western College Pub.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $49.08, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2008 by South-Western College Pub.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $57.00, very good condition, Sold by The Chatham Bookseller rated 3.0 out of 5 stars, ships from Madison, NJ, UNITED STATES, published 2008 by Cengage Learning.
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Very Good. No Jacket as Issued. The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field Size: Small 4to.
Add this copy of Advertising Promotion and Other Aspects of Integrated to cart. $61.92, very good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2008 by South-Western College Pub.
Add this copy of Advertising, Promotion, and Other Aspects of Integrated to cart. $72.12, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by South-Western College Pub.
