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Integrated Marketing Communications in Advertising and Promotion

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Integrated Marketing Communications in Advertising and Promotion - Shimp, Terence A.
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Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing.

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Integrated Marketing Communications in Advertising and Promotion 2009, South-Western, Mason, OH

ISBN-13: 9780324665314

International edition

Paperback

Integrated Marketing Communications in Advertising and Promotion 2006, South-Western, Mason, OH

ISBN-13: 9780324408089

International edition

Paperback