William Rudelius
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has...See more
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations. See less
William Rudelius's Featured Books
William Rudelius book reviews
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Marketing: The Core with Online Learning Center Premium Content Card
This book is very helpful with a lot of examples and the concept is easy to understand. Read More
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Marketing W/ Powerweb
Awesome Book
I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. ... Read More
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Marketing W/ Powerweb
Awesome book
Interesting book to read with exciting real life stories of companies and how they market their products. Read More