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Marketing: The Core with Powerweb

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Marketing: The Core with Powerweb - Kerin, Roger A, and Hartley, Steven W, and Rudelius, William
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Helps instructors to cover the essentials of marketing in a single semester/quarter. This work offers a supplements package. It aims at budget-conscious students and time-conscious professors.

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Marketing: The Core with Powerweb 2003, Irwin/McGraw-Hill, London

ISBN-13: 9780072880373

Hardcover