Marketing: The Core, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing, 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate ...
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Marketing: The Core, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing, 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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Seller's Description:
Good Condition. Used good, cover has shelf ware, cover has a slight curl. Pages have highlighting and writing. Stickers on spine. Spine is sturdy. 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561015542.
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Seller's Description:
Good Condition. Used good, cover has shelf ware, cover has a slight curl. Pages have highlighting and writing. Spine is sturdy. 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561025894.
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Seller's Description:
Very Good Condition. Very Good Condition, Text appears to have some highlighting. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! 425 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 0073215740. ISBN/EAN: 9780073215747. Pictures of this item not already displayed here available upon request. Inventory No: 1561025895.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Good condition. 2nd edition. With access code! A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
