Steve J Martin
Steve Martin is faculty director of behavioral science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion --a New York Times , Wall Street Journal , and Business Week bestseller published by Free Press--and Messengers: Who We Listen To, Who We Don't, and Why (PublicAffairs). He is also chair of the Global Association of Applied Behavioural Scientists.
Steve Martin is faculty director of behavioral science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion --a New York Times , Wall Street Journal , and Business Week bestseller published by Free Press--and Messengers: Who We Listen To, Who We Don't, and Why (PublicAffairs). He is also chair of the Global Association of Applied Behavioural Scientists. See less