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Yes!: 60 Secrets from the Science of Persuasion

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Yes!: 60 secrets from the science of persuasion - Goldstein, Noah, and Martin, Steve J., and Cialdini, Robert B., Professor
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Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert ...

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Yes!: 60 secrets from the science of persuasion 2017, Profile Books Ltd, London

ISBN-13: 9781781257425

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