George E Belch
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals See less
George E Belch's Featured Books
George E Belch book reviews
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Comprehensive Marketing Textbook
by John C, Nov 15, 2014
If I taught a marketing class, I'd use this book. Very complete, well-illustrated, high-quality book. Read More
