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Value-Added Public Relations: The Secret Weapon of Integrated Marketing

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing - Kotler, Philip, Ph.D. (Foreword by), and Harris, Thomas L
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Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing 1998, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780844234113

Hardcover