Bruce J Walker

Bruce J. Walker is professor of marketing and dean of the College of Business at the University of Missouri-Columbia. Professor Walker received his undergraduate degree in economics from Seattle University and his master's and PhD degrees in business from the University of Colorado. Professor Walker was a member of the marketing faculties at the University of Kentucky and then at Arizona State University. He moved to the University of Missouri in 1990. Dr. Walker has taught a variety of courses...See more

Bruce J. Walker is professor of marketing and dean of the College of Business at the University of Missouri-Columbia. Professor Walker received his undergraduate degree in economics from Seattle University and his master's and PhD degrees in business from the University of Colorado. Professor Walker was a member of the marketing faculties at the University of Kentucky and then at Arizona State University. He moved to the University of Missouri in 1990. Dr. Walker has taught a variety of courses, including principles of marketing. His research, focusing primarily on franchising, marketing channels, and survey-research methods, has been published in the Journal of Marketing, California Management Review, Journal of Marketing Research, and other periodicals. He has also coedited or co-authored conference proceedings and books, including Retailing Today. Dr. Walker has been involved with both the American Marketing Association and the Western Marketing Educators Association. He served as vice president of AMA's Education Division and president of WMEA. Currently, he is a trustee for the International Franchise Association's Education Foundation. See less