Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer relationships, small business and entrepreneurship. Global examples and coverage are integrated in this edition.
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Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer relationships, small business and entrepreneurship. Global examples and coverage are integrated in this edition.
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Good Condition. The text has light highlighting, the cover has light shelf wear with light soiling on the front and back. Quantity Available: 1. ISBN: 0072430346. ISBN/EAN: 9780072430349. Pictures of this item not already displayed here available upon request. Inventory No: 1560786332.
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Good Condition. Writing/highlighting...Quantity Available: 1. ISBN: 0072430346. ISBN/EAN: 9780072430349. Pictures of this item not already displayed here available upon request. Inventory No: 1560747749.
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