Incorporates technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout this text include critical and current themes such as global marketing, and customer relationship management.
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Incorporates technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout this text include critical and current themes such as global marketing, and customer relationship management.
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