Banwari Mittal

Banwari ('Ban') Mittal holds a Ph.D. in marketing from the University of Pittsburgh, with specialization in consumer choice process. Currently, he is a member of the marketing faculty and Northern Kentucky University where he teaches consumer behavior, advertising and promotion, services marketing, and marketing management. He has previously taught at University of Pittsburgh, State University of New York at Buffalo, and University of Miami. His research topics deal with consumer attitudes and...See more

Banwari ('Ban') Mittal holds a Ph.D. in marketing from the University of Pittsburgh, with specialization in consumer choice process. Currently, he is a member of the marketing faculty and Northern Kentucky University where he teaches consumer behavior, advertising and promotion, services marketing, and marketing management. He has previously taught at University of Pittsburgh, State University of New York at Buffalo, and University of Miami. His research topics deal with consumer attitudes and response to marketing communications and promotions, and to services marketing programs. His papers have been published in the Journal of Marketing, Journal of Marketing Research, Journal of Economic Psychology, Psychology and Marketing, Journal of Retailing, Journal of Market-focused Management, Journal of Applied Social Psychology, Journal of Services Marketing, Health Care Marketing, and Journal of Consumer Marketing, another others. He also serves on the editorial board of Psychology and Marketing. Ban's current passion is understanding what constitutes a market value for the customer. See less