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What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers

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The secret to successful brand marketing? WIFM. That stands for )What's in it for me?, and according to Robin Woods, it's the question every brand ad must answer in order to win over and retain customers.

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What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers 1993, Amacom, New York, NY

ISBN-13: 9780814451472

Hardcover