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What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers: Satisfied Customers, Increased Revenue, Improved Profitability

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What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers: Satisfied Customers, Increased Revenue, Improved Profitability - Brown, Stanley A
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From customer order fulfillment, billing, and complaint systems to account management and sales force management, WHAT CUSTOMERS VALUE MOST focuses on the many ways organizations reach out and touch their customers, and explores exactly how they can improve the processes behind this contact. This practical book focuses on activities that can and should be undertaken within your organization in order to become WHAT CUSTOMERS VALUE MOST--a company that is easy to work with.

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What Customers Value Most: How to Achieve Business Transformation by Focusing on Processes That Touch Your Customers: Satisfied Customers, Increased Revenue, Improved Profitability 1999, Wiley, Toronto, Canada

ISBN-13: 9780471641230

Hardcover