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Walker ] Marketing Strategy ] 1999 ] 3

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Walker ] Marketing Strategy ] 1999 ] 3 - Walker, Orville C, and Larreche, Jean-Claude, and Boyd, Harper W, Jr.
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This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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Walker ] Marketing Strategy ] 1999 ] 3 1998, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780256261189

3rd Revised edition

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