Focusing on product-market entry-level strategy, this text discusses specific strategies appropriate for competitive situtations and the organizational and managerial issues involved in implementing those strategies. It offers international coverage of issues and marketing strategies concerning various countries. In addition, this book uses real-world examples to illustrate concepts and procedures and to demonstrate their practical significance. Simulation software (GAMAR), contained in the instructor's manual, is designed ...
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Focusing on product-market entry-level strategy, this text discusses specific strategies appropriate for competitive situtations and the organizational and managerial issues involved in implementing those strategies. It offers international coverage of issues and marketing strategies concerning various countries. In addition, this book uses real-world examples to illustrate concepts and procedures and to demonstrate their practical significance. Simulation software (GAMAR), contained in the instructor's manual, is designed to take students through an array of marketing strategy decisions.
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Add this copy of Marketing Strategy to cart. $0.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2005 by McGraw-Hill Professional.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $9.71, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Irwin Professional Publishing.
Add this copy of Marketing Strategies a Decision-Focused Approach 4th to cart. $24.25, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by McGraw Hill.
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Very Good Condition. Text appears to have highlighting and writing. Cover has some wear and corner bumps. Spine is in very good condition. NO CD Multiple copies available this title. Quantity Available: 10. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050148.
Add this copy of Marketing Strategies a Decision-Focused Approach 4th to cart. $25.99, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by McGraw Hill.
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Very Good Condition. Text appears to have highlighting and writing. Cover has some wear and corner bumps. Spine is in very good condition. Comes with CD. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050150.
Add this copy of Marketing Strategy: a Decision-Focused Approach to cart. $27.41, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 0071116745.
Add this copy of Marketing Strategies a Decision-Focused Approach 4th to cart. $27.99, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by McGraw Hill.
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Very Good Condition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Comes with CD. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072466707. ISBN/EAN: 9780072466706. Pictures of this item not already displayed here available upon request. Inventory No: 1561050151.
Add this copy of Marketing Strategy a Decision: Focused Approach to cart. $49.43, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw Hill.
