What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people ...
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $9.28, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2011 by Business Plus.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $9.73, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Business Plus.
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $10.20, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by Business Plus.
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $11.28, like new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2011 by Business Plus.
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $11.52, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by Business Plus.
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $11.98, new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2013 by Business Plus.
Add this copy of Unthinking to cart. $11.99, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2013 by Business Plus.
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Good. ATTN: EX-LIBRARY COPY>>>> Former Library book. paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of Unthinking: The Surprising Forces Behind What We Buy to cart. $12.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2011 by Business Plus.
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Very good in very good dust jacket. Ex-library. viii, 325 p.; 20 cm. LCCN 2010017185 Type of material Book Personal name Beckwith, Harry, 1949-Main title Unthinking: the surprising forces behind why we buy / Harry Beckwith. Edition 1st ed. Published/Created New York: Business Plus, c2011. Description viii, 325 p.; 20 cm. ISBN 9780446564144 LC classification HF5415.32. B435 2011 LC Subjects Consumer behavior. Consumption (Economics)--Psychological aspects. Marketing--Psychological aspects. Notes Includes index. Dewey class no. 658.8/342
Add this copy of Unthinking: the Surprising Forces Behind What We Buy to cart. $12.00, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Business Plus.
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Add this copy of Unthinking: The Surprising Forces Behind What We Buy to cart. $12.96, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2013 by Business Plus.
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Good. Trade paperback (US). Glued binding. 336 p. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
