The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated ...
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The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.
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From an individual's perspective, Godin offers a motivational message: take risks, follow your dreams, ignore detractors, and perhaps you too could change the world. If you aren't happy with what you are doing for a living, Godin urges you to start doing something that makes you happy, this doesn't necessarily mean changing jobs, but taking a different approach to your present job. Much of the book seems to be targeted at people who work for different corporations and organizations as opposed to those free agents who do their own thing, but there is advice for independent writers as well.
While various online applications such as Facebook and Twitter are referred to, Godin's message is that the application being used doesn't matter, those will come and go. It is what people choose to do with the various tools that are out there and how they choose to use those tools to organize and inspire others to join their team and create change.
