Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product Explains strategic and operations management in the travel and airline industries Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
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Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product Explains strategic and operations management in the travel and airline industries Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
Read Less