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The Branding of Tourist Destinations: Theoretical and Empirical Insights

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The Branding of Tourist Destinations: Theoretical and Empirical Insights - Camilleri, Mark Anthony (Editor)
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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

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The Branding of Tourist Destinations: Theoretical and Empirical Insights 2018, Emerald Publishing Limited, Bingley

ISBN-13: 9781787693746

Hardcover