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The Social Employee: How Great Companies Make Social Media Work

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The Social Employee: How Great Companies Make Social Media Work - Burgess, Cheryl, and Burgess, Mark
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Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your ...

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The Social Employee: How Great Companies Make Social Media Work 2013, McGraw-Hill Companies

ISBN-13: 9780071816410

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