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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands - Ries, Al, and Ries, Laura
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The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands 2005, Harper Business, New York, NY

ISBN-13: 9780060570156

Trade paperback