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Bottom-Up Marketing - Ries, Al, and Trout, Jack
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

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Bottom-Up Marketing 1990, Plume Books

ISBN-13: 9780452264182

Trade paperback

Bottom-Up Marketing 1988, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070527331

Hardcover