A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company "Saatchi & Saatchi" said that brands were running out of juice. In "Lovemarks: the future beyond brands," Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional ...
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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company "Saatchi & Saatchi" said that brands were running out of juice. In "Lovemarks: the future beyond brands," Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, "Lovemarks" has generated a wave of consumer conversations stretching over 100-plus countries. In this follow-up book, "The Lovemarks Effect: Winning in the Consumer Revolution," the people speak: consumers, owners, and marketers show the impact of "Lovemarks" on their lives, their businesses, and their aspirations. How consumers feel about your company their emotional connection to you is what now determines success. "The Lovemarks Effect: Winning in the Consumer Revolution" offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future. From the aisles of the in-store experience to the power of sustainable design, from "Lovemarks" research to consumer stories, "The Lovemarks Effect" is a joyride through the evolving business landscape."
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.