Design is about passion, emotion and attachment - and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. Perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design to help you reinvent your business from management guru Tom Peters.
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Design is about passion, emotion and attachment - and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. Perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design to help you reinvent your business from management guru Tom Peters.
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Edition: 2005, DK Publishing (Dorling Kindersley)
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0756610540
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