Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.
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Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women. She then explains why and how women reach different brand purchase decisions than men.
Read Less
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Seller's Description:
Fair. Appears to have been signed by original author; signature is not authenticated or guaranteed There are tears on paperback. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Seller's Description:
Very Good. Signed by the author with a short dedicaiton and gift label inside the front cover. Very clean with no additional marks or inscriptions. Dust jacket has minor shelf wear.
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Seller's Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
