Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a ...
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Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.
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