Small businesses may start as one- or two-person operations, but as a business grows, entrepreneurs must learn how to lead employees. This book describes how Ted Nicholas, direct marketing entrepreneur, created a positive, productive environment in his industry-leading firm, Enterprise Publishing, that pushed it to the top of the direct-marketing pyramid. Trust is the glue that holds together every top-flight organization, argues the author, who reveals the 20 methods he uses to build trust between his managers and ...
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Small businesses may start as one- or two-person operations, but as a business grows, entrepreneurs must learn how to lead employees. This book describes how Ted Nicholas, direct marketing entrepreneur, created a positive, productive environment in his industry-leading firm, Enterprise Publishing, that pushed it to the top of the direct-marketing pyramid. Trust is the glue that holds together every top-flight organization, argues the author, who reveals the 20 methods he uses to build trust between his managers and employees. By following the techniques he describes, entrepreneurs can inspire their own employees and organizations to greatness.
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