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Million Dollar Mailings

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Million Dollar Mailings - Hatch, Denison
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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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Million Dollar Mailings 1997, Taylor Trade Publishing, Chicago, IL

ISBN-13: 9781566251624

Hardcover

Million Dollar Mailings 1993, Libey Publishing, Washington, DC

ISBN-13: 9780895265098

Hardcover