In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. '
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In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. '
Read Less
