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The Economics of Tourism - Reece, William S
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This book uses contemporary economic analysis to helpreaders understand the tourism industry. Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout thebook, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use ...

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The Economics of Tourism 2008, Pearson, Upper Saddle River, NJ

ISBN-13: 9780131715400

Trade paperback