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The Culting of Brands: When Customers Become True Believers

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The Culting of Brands: When Customers Become True Believers - Atkin, Douglas
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Marketing expert Atkin explains how brands like Harley-Davidson, jetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group.

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The Culting of Brands: When Customers Become True Believers 2004, Portfolio, New York, NY

ISBN-13: 9781591840275

Hardcover