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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea - Schley, Bill, and Nichols, Jr Carl
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Offering a unique eight-week program that can help any company create a #1 brand, this down-to-earth guide explains that by focusing on the one big idea, businesses can make people really want their product or service.

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea 2010, N.W. Widener

ISBN-13: 9780982694176

2nd edition

Trade paperback

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea 2010, N.W. Widener

ISBN-13: 9780982694169

2nd edition

Hardcover

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea 2005, Portfolio, New York, NY

ISBN-13: 9781591841128

Hardcover