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The Culting of Brands: Turn Your Customers Into True Believers - Atkin, Douglas
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Marketing expert Atkin explains how brands like Harley-Davidson, jetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group.

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The Culting of Brands: Turn Your Customers Into True Believers 2005, Portfolio

ISBN-13: 9781591840961

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