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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado - Wiefels, Paul, and Moore, Geoffrey A (Foreword by)
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Wiefels, Moore's partner in the Chasm Group, one of the nation's leading high-tech consulting firms, analyzes and clarifies Moore's books "Crossing the Chasm" and "Inside the Tornado" with this step-by-step field guide to the marketing strategies that revolutionized Silicon Valley.

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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado 2005, Capstone

ISBN-13: 9781841124681

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