In his first book, Crossing the Chasm, Moore provided readers with guidelines for marketing high-tech products successfully. In his new book, Moore delves more deeply, focusing on the pivotal act in the life of all successful high-tech products--the seizure and holding of marketing leadership during the "tornado" phase of market development.
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In his first book, Crossing the Chasm, Moore provided readers with guidelines for marketing high-tech products successfully. In his new book, Moore delves more deeply, focusing on the pivotal act in the life of all successful high-tech products--the seizure and holding of marketing leadership during the "tornado" phase of market development.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220. 2005. Reissue. Paperback.....We ship daily from our Bookshop.
