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The Adaptive Decision Maker - Payne, John W, and Bettman, James R, and Johnson, Eric J, Dr.
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Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.

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The Adaptive Decision Maker 1993, Cambridge University Press, New York

ISBN-13: 9780521425261

Trade paperback

The Adaptive Decision Maker 1993, Cambridge University Press, New York

ISBN-13: 9780521415057

Hardcover