From sampling to questionnaire design to data analysis, Fowler s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, ...
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From sampling to questionnaire design to data analysis, Fowler s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.
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Add this copy of Survey Research Methods, Third Edition (Applied Social to cart. $68.95, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Sage Publications.
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