Strategic Management of Technology and Innovation
Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.
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Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.
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2003, McGraw Hill Higher Education
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0071232303
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9780071232302
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McGraw Hill Higher Education
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2003
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0071232303
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9780071232302
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1008
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McGraw Hill Higher Education
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2003
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0071232303
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9780071232302
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1008
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McGraw Hill Higher Education
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2003
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2003, McGraw Hill Higher Education
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0071232303
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9780071232302
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1008
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McGraw Hill Higher Education
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2003
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2000, Irwin/McGraw-Hill
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0072312831
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990
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3rd edition
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Irwin/McGraw-Hill
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07/2000
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2000, Irwin/McGraw-Hill
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0072312831
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9780072312836
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990
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3rd edition
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2000
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1995, McGraw-Hill Education (ISE Editions)
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0071149465
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923
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International 2 Revised edition
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McGraw-Hill Education (ISE Editions)
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1995
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1995, McGraw-Hill Education (ISE Editions)
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0071149465
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International 2 Revised edition
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1995
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1995, McGraw-Hill Education (ISE Editions)
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0071149465
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9780071149464
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923
Edition:
International 2 Revised edition
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McGraw-Hill Education (ISE Editions)
Published:
1995
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1997, Irwin Professional Publishing
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0256091285
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9780256091281
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923
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2nd edition
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Irwin Professional Publishing
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04/1995
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2008,
McGraw-Hill Education, Boston, MA
ISBN-13: 9780073381541
5th Revised edition
Hardcover
2003,
McGraw Hill Higher Education, London
ISBN-13: 9780071232302
4th edition
Paperback
2003,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072536959
4th Revised edition
Hardcover
2000,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072312836
3rd edition
Hardcover
1997,
Irwin Professional Publishing, Chicago, IL
ISBN-13: 9780256091281
2nd edition
Hardcover
1995,
McGraw-Hill Education (ISE Editions), London
ISBN-13: 9780071149464
International 2 Revised edition
Paperback
1992,
CRC Press
ISBN-13: 9780256034813
Hardcover
All Editions of Strategic Management of Technology and Innovation
Books by Robert A Burgelman