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Strategic Management: Text and Cases with Powerweb and CD

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Strategic Management: Text and Cases with Powerweb and CD - Dess, Gregory G, Dr., and Lumpkin, G T, and Taylor, Marilyn
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Providing concepts and cases, this work offers a treatment of traditional topics in strategic management. It also contains topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. Each case is supported with teaching notes that include the relevant exhibits.

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Strategic Management: Text and Cases with Powerweb and CD 2003, Irwin/McGraw-Hill, New York

ISBN-13: 9780072862577

Hardcover