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Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages - Lumpkin, G T, and Dess, Gregory G, Dr., and Dess Gregory
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Strategic Management: Creating Competitive Advantage, 5th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This texts accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your ...

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Strategic Management: Creating Competitive Advantages 2009, McGraw-Hill Education, New York, NY

ISBN-13: 9780077246266

5th Revised edition

Trade paperback