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Strategic Management: Creating Competitive Advantage with Online Learning Center Access Card

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Strategic Management: Creating Competitive Advantage with Online Learning Center Access Card - Dess, Gregory G, Dr., and Lumpkin, G T, and Eisner, Alan B
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Provides a treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. This work features many applications from business practice and sidebars (approximately six per chapter) that highlight key concepts.

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Strategic Management: Creating Competitive Advantage with Online Learning Center Access Card 2006, Irwin/McGraw-Hill, London

ISBN-13: 9780073267210

3rd Revised edition

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