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Strategic Management: Text and Cases with Olc with Premium Content Card

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Strategic Management: Text and Cases with Olc with Premium Content Card - Dess, Gregory G, Dr., and Lumpkin, G T, and Eisner, Alan B
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Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections ...

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Strategic Management: Text and Cases with Olc with Premium Content Card 2005, Irwin/McGraw-Hill, London

ISBN-13: 9780073136172

2nd edition

Hardcover